This isn’t content. It’s conversation. Live.
FAFO is two things – Live streams from real events: sports, music, culture and technology, from wherever and whenever the atmosphere is doing its thing.
And live real-time data analysis: using the same kind of cultural moments to explore how analytical and tools like Copilot can help with research, analysis, performance evaluation, strategy, creative thinking, decision-making and projecting outcomes.
Live and tied to the moment. With special guests.
It’s live. It’s short. It’s human.
FAFO. Live. Because live sports, music and culture are undefeated.
LATEST REPLAYS
LIVE STREAMS FROM EVENTS, & LIVE DATA ANALYSIS & PREDICTION
Live daily data analysis, preview & prediction
A Live Microsoft Copilot Workflow
📅 Daily – Monday–Friday 6-27 July 2026
Daily live analysis using Copilot as a forecasting, performance and business-intelligence workflow throughout the Tour de France.
Latest episode – Wednesday 15 July 2026 – Business Case Study – Continental Tires and what brands can learn (With Special Guest: Jani Brajkovic, Former pro cyclist, elite performance coach)
FULL WORKFLOW – Business Case Study – Continental Tires and what brands can learn:
Coming up this week:
• Thursday 16 July 2026: Business Case Study: Why exactly do the richest teams win?
• A preview of the weekend stages—and what riders eat, drink and think about during the race (+ Special Guest)
FAFO: Backrooms & the Business of Curiosity, Community and 2020s Dread
A live FAFO examination of how Backrooms turned empty rooms, collective curiosity and modern anxiety into a scalable entertainment property — and why people connect to worlds they can enter, decode and help give meaning to.
Wednesday 8 July 2026
The Penalty Kick: Sport’s Ultimate Theatre | A Live Microsoft Copilot Workflow
Live real-time data analysis using Copilot as a performance, psychology and signal-detection environment — exploring the penalty kick through historical success rates, shot placement, goalkeeper behaviour, run-up patterns, rushing versus waiting, pressure moments, shootout dynamics, ritual, confidence and collapse, while asking what the data actually tells us about football’s simplest action, and why it remains sport’s ultimate theatre.
Tuesday 7 July 2026
Tour de France | Live stream from the event | Stage 1, Barcelona, Spain
Saturday 4 July 2026
America at 250 | SPORTS & MUSIC | Live data analysis, evaluation & prediction
Friday 3 July 2026
On the eve of the 250-year anniversary since the adoption of the Declaration of Independence, a Live workflow demo using Copilot to analyse data, extract signal and develop a compelling strategic narrative of the greatest 250 US sports teams, players and athletes or all time, and the greatest bands, artists and albums. Also projecting where sports and sports business goes in the US in the near future.
With special guest Ed Wyatt — US/Australian sports journalist and former Emmy Award-winning comedy writer from Seattle
Instagram: @wyattdownunder
Full analysis [click image below]:
Full workflow + 16 team/athlete bracket – all sports [doc]:
Tour de France | Live data analysis, evaluation & prediction
Live real-time data analysis using Copilot as a real-time analysis and forecasting environment ahead of the Tour de France— exploring team and player performance, momentum shifts, signal detection, projection modelling and decision-making through the lens of live sport.
Thursday 2 July 2026
FAFO PREDICTION:
FAFO PREDICTION RESULT:❓
Messi vs Ronaldo – The GOAT | What Does the Data Actually Say? | Live data analysis, evaluation & prediction
Live real-time data analysis using Copilot as a performance, comparison and signal-detection environment —first defining via logical reasoning what “great” is in a team sport, then comparing Lionel Messi and Cristiano Ronaldo through goals, assists, chance creation, tournament impact, longevity, role evolution, clutch moments and legacy narratives, while asking what the data actually proves, what it can’t prove, and objectively, epistemologically, ontologically and scientifically establishing who’s the GOAT.
Wednesday 1 July 2026
FAFO VERDICT:
SCHEDULE – NEXT UP
JULY
FAFO – Chunky Chooses: FIFA World Cup 2026 – The Final – Preview & Prediction – A live Copilot Workflow
I’ll use Microsoft Copilot to live to research the FIFA World Cup finalists, analyse the data behind their performances, and lastly predict the winner – Spain or Argentina.
Then my dog Chunky is gonna do it too.
One uses evidence, patterns and reasoning. The other uses instinct.
Friday 17 July
FIFA World Cup 2026 – Semi-Finals – Preview & Prediction | A Live Microsoft Copilot Workflow
Live real-time data analysis workflow demo using Copilot as a real-time analysis and forecasting environment ahead of the FIFA World Cup 2026 Final — exploring team and player performance, momentum shifts, signal detection, projection modelling and decision-making through the lens of live sport, with wider business applications.
Tuesday 14 & 15 July 2026*
USA 94 to USA Mexico Canada 2026: Same Sport, Different Planet
Live real-time data analysis using Copilot as a historical comparison, cultural analysis and signal-detection environment — exploring FIFA World Cup USA ’94 and FIFA World Cup USA, Mexico & Canada 2026 through tournament format, host strategy, commercial growth, media coverage, fan behaviour, North American sporting culture, global football development, legacy impact and what has changed in the sport itself, and sports as an industry, while asking what 1994 built, what 2026 reveals, and what this World Cup means for the future of the game in North America and across the world.
Wednesday 15 July 2026*
The FIFA World Cup Final 2026 – France/Spain v England/Argentina – A 90-minute FIFA96 (PC) simulation (with special guests)
There’s no question that there’s no bigger event than the FIFA World Cup FInal, just like there’s no question that there’s no better soccer game than FIFA96. Ahead of the actual final, here the two combine for a full 90-minute simulation of France/Spain v England/Argentina.
Sunday July 19
FIFA World Cup Final – Preview & Prediction | A Live Microsoft Copilot Workflow
Live real-time data analysis using Copilot as a real-time analysis and forecasting environment ahead of the FIFA World Cup 2026 Final — exploring team and player performance, momentum shifts, signal detection, projection modelling and predicting outcomes.
Thursday 16 July 2026*
FAFO: Missing the World Cup Already? •
FIFA World Cup 2030 • A Way Too Early Preview & Prediction | Live Real-time Data Analysis
A live Microsoft Copilot workflow the day after the 2026 FIFA World Cup Final — looking way too early at the road to 2030 in Spain, Portugal and Morocco.
We’ll use Copilot as a real-time analysis and forecasting environment to explore emerging teams, player cycles, host-nation advantage, qualification signals, tournament geography, cultural momentum and early projection modelling and profile all 210 eligible national teams and countries and cultures in the wake of the 2026 World Cup Final.
Monday 20 July 2026*
*Time TBC
Got an idea for a live stream or real-time data analysis?
If there’s a sports, music, or cultural event you think FAFO should be at (or analyse & predict), reach out: davemartinau@gmail.com
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