7 July 2026
FAFO attempts to quantify the Tour effect, examining how hosting the race can drive tourism, visibility and economic activity for the cities and towns along its route.
7 July 2026
FAFO attempts to quantify the Tour effect, examining how hosting the race can drive tourism, visibility and economic activity for the cities and towns along its route.
FAFO brings together live conversations, real-world events and Copilot-powered analysis across sport, music and culture — with expert guests, questionable predictions and a healthy willingness to follow the interesting bit
FAFO isn’t content. It’s conversation. Live. FAFO is two things – Live streams from real events: sports, music, culture and technology, from wherever and whenever the atmosphere is doing its thing.
Daily coverage of the Tour de France, combining Copilot-powered forecasting and analysis with expert voices from inside cycling to explore performance, strategy, culture and the business of the sport. 2026
8 July 2026 FAFO examines Škoda’s long-running Tour de France partnership to understand what brands actually receive from major sports sponsorship — beyond having their logo everywhere. [ WATCH THE
21 July 2026 FAFO examines four very different Tour partnerships — Krys, SNCF, Lidl and Ibis/Accor — to understand how brands use the same sporting property to create very different
15 July 2026 FAFO compares two North American World Cups separated by 32 years, using Copilot to explore how football, American culture, audiences and the business surrounding the tournament changed
