8 July 2026
FAFO examines Škoda’s long-running Tour de France partnership to understand what brands actually receive from major sports sponsorship — beyond having their logo everywhere.
Stage 5 — What Does Škoda Actually Get from the Tour?
Categories:
Related Post
FAFO: All EpisodesFAFO: All Episodes
FAFO brings together live conversations, real-world events and Copilot-powered analysis across sport, music and culture — with expert guests, questionable predictions and a healthy willingness to follow the interesting bit
What is FAFO?What is FAFO?
FAFO isn’t content. It’s conversation. Live. FAFO is two things – Live streams from real events: sports, music, culture and technology, from wherever and whenever the atmosphere is doing its thing.
FAFO: Le Tour Daily – Tour de France 2026FAFO: Le Tour Daily – Tour de France 2026
Daily coverage of the Tour de France, combining Copilot-powered forecasting and analysis with expert voices from inside cycling to explore performance, strategy, culture and the business of the sport. 2026
Stage 16 — The Brands Behind the TourStage 16 — The Brands Behind the Tour
21 July 2026 FAFO examines four very different Tour partnerships — Krys, SNCF, Lidl and Ibis/Accor — to understand how brands use the same sporting property to create very different
The Penalty Kick: Sport’s Ultimate TheatreThe Penalty Kick: Sport’s Ultimate Theatre
7 July 2026 FAFO digs into football’s simplest and most psychologically brutal action — analysing placement, goalkeeper behaviour, run-ups, pressure, shootouts, ritual and confidence to ask what the data can
State of Origin: Queensland vs NSW — Game 2 PreviewState of Origin: Queensland vs NSW — Game 2 Preview
17 June 2026 Ahead of Game 2, FAFO analyses Queensland and New South Wales through form, roster strength, momentum and pressure to see whether the numbers can make sense of