Category: Le Tour Daily

24 July 2026 From the brutality of Alpe d’Huez to the glamour of the Champs-Élysées, FAFO previews the Tour’s final weekend and the radically different challenges standing between the riders

21 July 2026 FAFO examines four very different Tour partnerships — Krys, SNCF, Lidl and Ibis/Accor — to understand how brands use the same sporting property to create very different

17 July 2026 Ahead of a decisive weekend, FAFO looks inside the peloton at the extraordinary demands of the Tour — from fuelling and hydration to fatigue, psychology and what

16 July 2026 FAFO follows the money, examining how budgets translate into riders, technology, support, preparation and competitive advantage — and just how much wealth determines success at the Tour.

16 July 2026 FAFO follows the money, examining how budgets translate into riders, technology, support, preparation and competitive advantage — and just how much wealth determines success at the Tour.

14 July 2026 On Bastille Day, FAFO explores France through the Tour de France — cycling, food, fashion, music and philosophy, and how a bike race became a travelling expression

13 July 2026 No stadium. No ticket sales. Thousands of kilometres of public roads. FAFO examines how the Tour became one of sport’s great global commercial properties despite giving the

10 July 2026 FAFO profiles French rising star Paul Seixas and examines what the Tour de France can offer major brands — from attention and association to culture, experience and

9 July 2026 A closer look at Tadej Pogačar and the forces shaping modern professional cycling, from elite performance and superstar value to the increasingly global market surrounding the sport.

8 July 2026 FAFO examines Škoda’s long-running Tour de France partnership to understand what brands actually receive from major sports sponsorship — beyond having their logo everywhere. [ WATCH THE

7 July 2026 FAFO attempts to quantify the Tour effect, examining how hosting the race can drive tourism, visibility and economic activity for the cities and towns along its route.