Before the Grand Départ, FAFO digs into the Tour’s history, teams and leading riders, using Copilot-powered data analysis to forecast how the 2026 race might unfold.
9 July 2026 A closer look at Tadej Pogačar and the forces shaping modern professional cycling, from elite performance and superstar value to the increasingly global market surrounding the sport.
Spain v Argentina gets the full 90-minute FIFA 96 treatment ahead of the real World Cup Final, with developers Bruce McMillan, Marc Aubanel and Rob Bailey joining to revisit the
10 July 2026 FAFO profiles French rising star Paul Seixas and examines what the Tour de France can offer major brands — from attention and association to culture, experience and