FAFO profiles French rising star Paul Seixas and examines what the Tour de France can offer major brands — from attention and association to culture, experience and commercial value.
Starting in Barcelona and ending on the Chanmps Élysées yesterday, and after 3 incredible weeks, the Tour de France is in the books. Today we take a look back at
3 July 2026 On the eve of America’s 250th anniversary, FAFO attempts the modest task of ranking the greatest US sports teams, athletes, artists and albums — with US-Australian sports