JUST BIZNESS RIGHT NOW – Today’s top stories in Sports & Entertainment Business:
- Stan Sport secures a six-year extension to remain the exclusive home of the Premier League in Australia through the 2033-34 season.
- Argentina’s football federation is expected to abandon its lower-division direct-to-consumer streaming strategy after major financial losses and may return rights to a traditional broadcaster.
- ITW Universe acquires rights to a historic Japan vs India cricket match.
- W-Sport will stream Athlos’ athletics meet in London.
- Andrea Kimi Antonelli’s victory helps drive strong television ratings for Formula 1’s Italian Grand Prix.
- EuroHockey signs a broad partnership with Sportway.
- JioStar appoints Jain to a sports marketing leadership role.
- Kayo Sports records new audience highs for Australia’s NRL competition.
- Toyota becomes title sponsor of the U.S. Snowboard Team through 2028, expanding its long-running partnership with U.S. Ski & Snowboard.
- The Next Gen ATP Finals will return to Italy, with Reggio Calabria hosting the event after a three-year spell in Saudi Arabia.
- ESPN expands its Women’s Sports Sundays programming into autumn, adding college volleyball, NWSL matches, women’s basketball, boxing and other properties.
- Netflix signals interest in a larger NFL rights package while discussing future Women’s World Cup broadcasts and potential broader FIFA opportunities.
- LeBron James becomes the first active NBA player to sign an endorsement deal with prediction market platform Polymarket.
- French Alps 2030 Winter Olympics organisers face further instability as organising committee president Edgar Grospiron prepares to leave his role.
